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I won’t lie, I am not normally a fan of a having gel on my nails. Having said that, the last time I tried
But then, I got to try the new Essie Gel and as much as I didn’t want to love it, I was really impressed with it.
It lasted for 13 days, with only a slight chip on one of my nails and it looked great. It probably would have lasted longer, but since I chose a bright shade, the re-growth was getting to me.
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It’s loaded with an exclusive Keratin-Care technology in all processes of the application. This ensures that the nails protected from start to finish.
The formula itself is super thin, so you don’t get thick eeky paint blobs. And, although its a gel, it looks like a regular mani, but one that’s more polished, and lasts longer than a traditional paint polish.
The application is all done in salon (sorry gals, but you will have to go into a salon to get your Essie gel on), but here’s what you can expect:
Essie Glossy Nail Polish, 940 No Place Like Chrome, 0.46 Fl Oz Bottle
A four step process that starts with an Essie pre cleanser, base coat, gel colour, top coat and post cleanser. The nails are cured using a professional LED lamp, that’s super spacious, so you don’t accidentally bump your nail polish off
The only thing that didn’t blow me away was the colour selection. While the 36 colours on offer are pretty, Essie has always been one of those brands with really “wow” solid colours (which is why I love them so much), so I almost expected their gel colours to be more amazing!
However, that could just be me, since I personally favour solid, bright, stand out nail colours as apposed to pretty colours that just look natural.
Essie Nail Polish Mooning 1126
The other great thing is that 35 of the 36 Essie gel shades match up with already existing traditional ESSIE polishes. So you can touch up your gel mani’s at home or on holiday.
Dimi is the founder, editor and creative force behind . She curates the very best of fashion, beauty, travel, decor and lifestyle, every day, right here!
Hi, I’m Dimi (pronounced Dee-Mee) and welcome to my little corner of the internet. I’ve been blogging here since 2008 (shew that’s a long time hey) and love sharing things that inspire and excite me.Essie nail polish has become a staple for salons worldwide. It’s rare to walk into a nail shop or salon and not see those iconic square white-capped bottles lining the walls. When the news broke about L’oreal acquiring Essie we all wondered what this would mean for the brand. Well now you’ll be able to find this manicurist favorite at your local retailer.
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Essie has pared down its core color collection to a tightly edited lineup for retail offering 100 nail colors and 16 nail treatments to consumers.
New York, NY – November 30, 2010 – essie, the global brand and ultimate nail color authority, beloved by millions and available in more than 250, 000 salons worldwide, is now at retail. 100 classic and of-the-moment colors, hand-picked by Essie herself, will be on-shelf in stores along with 16-skus of custom nail care solutions. It’s absolutely everything a woman needs for a salon-perfect manicure – at home!
The essie in-store experience promises a shopping experience like no other. essie brings the salon environment to retail with upscale, bright white merchandising units that make it easy for her to shop the collection and find the colors that speak to her.
Essie Goes Retail
In salons, essie offers over 250 confidence-boosting shades for any fashion adventure, giving every woman the opportunity to express her individuality in fabulous, living color.
Salons will continue to carry six seasonal collections, including: Winter, Spring, Summer, Fall, Bridal and Resort, plus Holiday gift-sets and other specialty promotions.
The retail collection offers 100 classic favorites and on-trend colors and supported by four seasonal collections launching during the year: Winter, Spring, Summer and Fall. It’s a fashionably edited assortment, including 11 shades exclusive to retail: Trophy Wife, Beach Bum Blue, Sweet Talker, Dive Bar, Jamaica Me Crazy, Devil’s Advocate, Oui Madame, Mango Bango, Master Plan, Mochaccino and Miami Nice.
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The retail offering will also include 16-skus of nail care, sold exclusively at retail. A crucial step in everyday nail care, these advanced formulas address the needs of healthy-normal nails, soft-weak nails, or dry-brittle nails.
The award winning essie formula is unchanged. Created from the finest micro-milled pigments and salon grade concentrate in a professional, crystal-clear base for maximum durability and shine. Essie Weingarten herself took great care to design what has become the industry’s gold-standard brush: small and thin for maximum control and precision application. It’s a dynamic combination that ensures a fool-proof and flawless finish.
“After your face, your hands are your most expressive asset and say so much about who you want to be, ” says Essie Weingarten. “Cared for hands and fabulous color are all you need.”
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In both the retail and salon environments, colors are offered in eight shade families: Nudes, Pinks, Reds, Corals, Roses, Plums, Neutrals, Deeps, Blues and Greens. It’s never been easier for her to find the perfect color that speaks to her. At retail, the iconic square, white-cap bottle will feature a white essie logo on the glass for stronger in-store branding.
In-store, there are 16 essie nail care products to address specific nail needs and concerns. Choose from a comprehensive selection of base coats, cuticle treatments and super-shiny top coats.
What do you think of Essie entering the retail market? Will this help or hurt in terms of their image as a salon brand? Will you still go to a salon for the seasonal collections that are exclusive to professionals?
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Are there any specific colors or products that you’ll be happy to have more access to? Personally I’m a big fan of Matte About You and I never see it at salons so being able to pick up a bottle at a mass retailer would be convenient.
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